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Apple is expected to implement significant transformations in its product lineup, encompassing both hardware and software this year. There is a substantial possibility that the first iPhone 17 Air model may debut in 2025, touted to be the slimmest version yet, with new reports suggesting additional modifications on the horizon. The iPhone 17 Pro Max might undergo a naming shift to Ultra when it is unveiled in September. Several brands, including Samsung, Vivo, and Xiaomi, have adopted the Ultra designation in recent years, and it appears Apple is preparing to join the trend with their high-end offerings. Recent information from South Korea indicates that Apple's inaugural Ultra iPhone will replace the existing iPhone 16 Pro Max in the lineup. While Apple has previously employed the Ultra name for its Watch series, it seems now is an appropriate moment to expand this branding to the iPhone range as well.

So, what enhancements can be expected from the rumored iPhone 17 Ultra that would appeal to consumers? Reports suggest that a small dynamic island notch could be incorporated into the design, along with a new vapor cooling system mentioned earlier this month. Additionally, Apple is anticipated to retain the 12GB RAM in conjunction with the A19 Pro chipset exclusively for the Ultra and Pro variants. However, to justify the Ultra title, significant improvements to the camera are essential, and we hope to receive further updates as the launch approaches this year. The introduction of the iPhone 16E confirms that Apple is willing to raise the prices of its premium models, positioning the Ultra variant as a likely frontrunner in this pricing strategy.