Last year, the Nova Scotia government had spent $250,000 in its campaign to send a Christmas tree to Boston, but one marketing expert said it's hard to tell if taxpayers have been getting good value for the money.
CBC obtained a breakdown of costs, through a freedom of information request, including what had been spent on sponsorship and transportation deals, and how the province paid to the City of Boston for the “tree-lighting ceremony”.
The $250,000 bill surprised Ed McHugh, who taught business and marketing at the Nova Scotia Community College. He told, "Well my first thought is that it's a fairly big price tag. But then you've got to stand back and break it down”.
The tree has been an annual gift from Nova Scotia since 1971 to embellish Boston Boston Common to thank for the assistance after the Halifax Explosion in 1917. Initially, the tree for Boston had been given as a private gift from Christmas tree growers in Nova Scotia. The convention has evolved into the provincially funded televised spectacle, over the years, although it has not immediately be known how much is spent.
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By Prakriti Neogi
